The hotel opened its doors in 2011 after a multimillion dollar renovation. The hotel became famous back in the 1980s when Calvin Klein filmed the advertisement for Obsession perfume featuring supermodel Kate Moss and shot by Bruce Weber on the famed rooftop terrace. After being closed for 5 years, it is now re-lounging the only completely re-done boutique hotel in the block. The rooms are more spacious than the typical South Beach room. There is also a business center.